Becoming the world's most dynamic city
Our goal is to make Dubai a leading global centre for business, investment and tourism by supporting the evolution of the city through supportive tourism initiatives and future-proof economic programmes.
![His Highness Sheikh Mohammed bin Rashid Al Maktoum](/-/media/dotsite/images/1-3-tourism-strategy/sheikh-mohammed-bin-rashid-al-maktoum.jpg?rev=afa358e03f564bb6ae4fb18476732f30&cx=0.6&cy=0.45&cw=324&ch=243)
![Helal Saeed Al Marri](/-/media/dotsite/images/5-0-newsroom/2020/07/dubai-launches-dubai-assured-stamp/he-helal-saeed-almarri-director-general-dubai-tourism/helal-saeed-al-marri.jpg?rev=4e34543619b942c3b38da6082145066c&cx=0.5&cy=0.5&cw=324&ch=243)
Our goal is to make Dubai a leading global centre for business, investment and tourism by supporting the evolution of the city through supportive tourism initiatives and future-proof economic programmes.