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Exceptional visitor experiences

The Dubai Way offers candidates in the hospitality industry the information and knowledge required to build rewarding careers while contributing to the Dubai success story.



Training hours delivered

The Dubai Way training programme has helped more than 70,000 candidates from over 800 registered establishments to develop their hospitality careers in Dubai's hospitality and tourism sectors.

كلياتوس جورج
Cleatus GeorgeConcierge, Lead Navigator
Dubai Way gives you the push to go and find something new happening in the city. You have to expect that, when a guest arrives, they are looking for new things and this programme helps you ensure they have one of their best holidays ever.

the programmes

Dubai Way

The Dubai Way provides students with the information and knowledge required to provide excellent customer service to visitors. The entire course is taken online through video lessons with engaging activities and periodic assessments.
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Inclusive service

A self-paced online training programme that teaches applicants how best to cater and communicate with people of determination. The programme is delivered through a series of experiential training sessions, including real-life stories, interactions and videos.
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Sustainable Tourism

Gain knowledge about Dubai's Sustainable Tourism goals and understand the role they play in helping to build a supportive tourism infrastructure. Through a series of self-paced modules, applicants will learn about the environmental, economic and social importance of working towards a sustainable future.
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Chinese Traveller Standards

Dubai's Chinese visitors expect personalised and exceptional experiences when travelling to the emirate. This course provides you with unique insights on how best to communicate with this valued audience and to deliver a world-class tailored service that will ensure their visitor satisfaction.
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Dubai Way Brochure 2023
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Training and education

Contact us

Do you have a question? We will be glad to help, get in touch with us directly.

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Dubai College of Tourism

One Central, building 2, 4th floor PO Box 594 Dubai, United Arab Emirates

Office hours:

Sunday - Thursday 08.00 - 17.00
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