The Department of Economic Development (DED) and Dubai Festivals and Retail Establishment (DFRE), jointly announced the 2019 Retail Calendar – strategically catered to provide active stimulus to resident and tourist consumer spend on shopping throughout the forthcoming year. Featuring even more city-wide events, activations and experiences throughout 2019, the calendar showcases 18 events over 247 days, versus 12 events over 178 days in 2018, greatly amplifying opportunities for retailer involvement across a broader and diversified range of product categories and brand segments. Additionally, aimed at prioritising wider and inclusive sector participation thereby extending the economic benefits of the initiative to a wider base, the 2019 Retail Calendar offers a reduction in fees for all small and medium enterprises to enable dynamic adaptation to the ongoing disruptions impacting retail, whilst retaining competitiveness in the global environment.