Shoppers get artistic during Dubai Shopping Festival

Retailers across Dubai are getting innovative during the Dubai Shopping Festival’s 21st edition, bringing a marked change of pace to their stores by giving shoppers the power to make their clothes unique. Under the festival’s Apparel and Fashion Theme,  a number of brands are turning their stores into art workshops, giving shoppers the ability to paint, embroider and personalize their clothes – enhancing the shopping experience for residents and tourists alike.