The Dubai Shopping Festival, in its 21st edition, aims to bring shoppers exceptional experiences across the Emirate with the support of its numerous partners, who have been playing a key role in helping to showcase DSF as the best time to be in Dubai. Such excellent collaboration is demonstrated in the world class line-up of events organised by Meraas, a Strategic Partner of Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and the organisers of DSF 2016.