DUBAI SET TO FURTHER CEMENT

Following an exhaustive review of the competitiveness of Dubai’s retail sector in terms of its global positioning as a ‘shopping destination’ for tourists, undertaken by Dubai Tourism, strategic recommendations spanning priority aspects of the industry value chain were developed in consultation with the Department of Economic Development and key government and private sector stakeholders earlier this year. Outcomes of the strategy cover initiatives to address consumer perceptions, pricing competitiveness, product-mix, experience enhancement, e-commerce and future proofing through digitisation and proactive innovation.