Question 1

Can I run a sales promotion as part of a Dubai festival?

Accepted Answer

Yes, entities that plan to hold a promotion can submit their application together with all the required details, documents and fees by following the above steps to receive a permit to run a promotion.

Question 2

What types of promotions can I run during a festival?

Accepted Answer

Promotion types allowed include price deals (for example, sales, discounts, rebates, clearance, etc.), special offers (for example, bulk bundles or gift with purchase, etc.) raffles, contests, pop-up kiosks, booths and stands.

Question 3

What is the validity period for a promotion certificate of participation?

Accepted Answer

Once you pay the Retail Calendar Participation Fee for the calendar year your permit is valid for 12 months and covers specified seasonal retail windows such as Dubai Shopping Festival, Dubai Summer
Surprises, Dubai Food Festival, etc. We also offer off-season calendar participation with a different set of fees and guidelines, where retail partners can also run promotions.

Question 4

Can I apply for multiple promotion certificates or multiple festivals at the same time?

Accepted Answer

Yes. You may select the festivals you would like to run promotions and submit the promotion details for each festival respectively.

Question 5

What channels are there to pay promotion certificate fees?

Accepted Answer

The payment of the calendar promotion permit fee must be made before the submission of the promotion details. Fees can be either paid online through internet banking, credit card or at an Al Ansari Exchange branch via cash or cheque.

Question 6

Can I make amendments to an issued promotion certificate?

Accepted Answer

You can make amendments to your promotion application after you receive the permit by sending a request to retailcalendar@dubaitourism.ae

Apply for a promotion certificate of participation for retailers and vendors

FAQs